The modern way to source and pitch creators.

Lead sourcing by occupation with an AI fit score that ranks every result against your criteria. Email + social handles inline. Templated outreach for the platform you actually target. Follow-up reminders so nothing slips. 7-day free trial — no charges until your trial ends.

Built for anyone reaching out to creators

PodcastersEditorsVideographersMarketing teamsConsultantsTalent managersSolo agenciesSolo foundersIndie operators

Creator Outreach Results table
Live
The four-step loop

Sourcing. Fit score. Outreach. Follow-ups.

Find leads by occupation. Score them with a customizable AI fit score. Reach out from a built-in CRM with templated messages for the platform you target. Stay on cadence with follow-up reminders.

Step 01

Lead sourcing

Search by occupation, industry, or field — fitness coaches, financial advisors, podcast hosts, anything. Each result lands with email and social handles already attached. Filter by region, audience size, and last-posted recency.

Step 02

AI fit score

Describe your ideal creator in plain English and the AI scores every result against it. Fully customizable — any criteria you can name and measure becomes a weighted dimension. Strong / Possible / Weak labels per row, re-tunable per platform.

Step 03

Outreach

A built-in CRM tuned for creators. One row per contact: status, channel, notes. Click an Instagram handle and an opener template lands in your clipboard.

Step 04

Follow-ups

Auto-cadence reminders so silence doesn't leak pipeline. Dedicated Follow-ups sub-tab to triage what needs a nudge today. Mark followed-up with a click and the cadence resets.

What's actually under the hood

A search engine, a scoring engine, and a CRM — built into one.

AI fit score

Fully customizable. Click a dimension to see what's in it.

Describe your ideal lead in plain English. The AI ranks every result on weighted dimensions you control — re-tune per platform, plug in any custom criterion you can name.

RelevanceContent + audience match for your size of lead

How tightly the creator matches what you typed. Name match, title match, recent-post topical match all roll in. Combined with your preferred subscriber range and avg-view band, so a 50K-sub fit reads differently than a 5M-sub fit even when the topic matches.

01 / Sourcing

Lead sourcing by occupation, scored on fit.

Search any occupation, industry, or field. Each result comes back with email + social handles attached and a fit score that explains itself in plain English (Strong / Possible / Weak), based on criteria you describe in a sentence.

Fully customizable
  • Customizable AI fit score — any criteria you can name and measure
  • Email + LinkedIn + Instagram handles inline per result
  • Filter by region, audience size, last-posted recency, follower count
  • Source from YouTube, Instagram, TikTok, X, and LinkedIn — focus on the platform you actually target
Creator Outreach lead sourcing — results table with AI fit scores, inline emails, and per-creator social handles
02 / Outreach

Every conversation in one queue.

The Outreach board collects every creator you've pitched — channel, email, product, status, medium. Status pills track Successful / Open / Rejected. Sub-tabs split out Favorites, Follow-ups, and Analytics. The whole pipeline lives in one row per creator.

Fully customizable
  • Customizable status pills, mediums, and pipeline stages
  • Status: Successful · Open · Rejected · No Response (rename or add your own)
  • Medium tracker per row (Email / LinkedIn / Other — add your own channel)
  • Favorites + Follow-ups sub-tabs · reached-out indicator · product + notes per creator
Outreach board — every pitched creator in one queue with status pills, medium tracker, and follow-up cadence per row
03 / Analytics

Win rate, response rate, pipeline value.

Seven default KPIs across the top — In Pipeline, Reached Out, Response Received, Response Rate, Win Rate, Pipeline $, Stale Follow-ups. Plus 30+ customizable metrics you can plug into the dashboard. Status breakdown bar, outreach-by-medium split, velocity card.

Fully customizable
  • 7 default KPI cards · 30+ customizable metrics — pin whichever ones matter to you
  • Status breakdown bar (Successful / Open / No Response / Rejected)
  • Outreach-by-medium split (Email / LinkedIn / Other)
  • Velocity card tracks the last 7 days · build your own custom metric, no formulas
Outreach analytics dashboard — win rate, response rate, pipeline value KPIs with status breakdown and outreach-by-medium split
04 / Follow-ups

Cadenced reminders so silence doesn't leak pipeline.

Set a reminder cadence per creator the moment you reach out. The Follow-ups tab surfaces every contact that's due today, sorted by who's gone cold longest. Mark followed-up with a click and the cadence resets — no spreadsheet of dates, no calendar manual entry.

Fully customizable
  • Customizable cadence per creator (3 / 7 / 14 / 30 days, or your own interval)
  • Dedicated Follow-ups sub-tab — only what's due today / overdue
  • Reset on click — marks the contact as followed-up + restarts the cadence
  • Stale Follow-ups KPI in Analytics shows where pipeline is leaking
Follow-ups queue — overdue and due-today creator contacts sorted by days since last reach-out, with one-click cadence reset
Why this exists

Three walls in creator outreach. Three answers.

Three places creator outreach kept breaking down. Each one is now built into the tool, because the workaround was where the pipeline kept dying.

Sourcing

Hunting one creator across five tabs.

YouTube to find them. LinkedIn to dig out an email. X to confirm they’re still active. A spreadsheet to track who’s already been messaged. Five sources of truth, none of them talking.
In the tool

One query searches every platform at once. Email and social handles surface inline on every row. Five tabs collapse into one queue.

Results table — one row per creator with email + social handles inline
Fit score

“Engagement rate” answers the wrong question.

Off-the-shelf creator scores rank by audience size or engagement rate. The right question is fit: US-based weekly poster, talks about value investing, under 100K subs. No generic score gets that.
In the tool

Plain-English Lead Criteria. The AI scores every result on five dimensions you control — fully customizable, weighted per platform.

Fit score column — Strong / Possible / Weak labels per row
Follow-ups

Most pipelines leak through “I’ll DM them tomorrow.”

Reach out. Forget for a week. Reach out again. Then realize the same creator was already messaged last month. The follow-up is the bottleneck — not the outreach.
In the tool

Auto-cadence per creator. The Follow-ups tab surfaces what’s due today, sorted by who’s gone cold longest. One click resets the cadence.

Follow-ups view — Due-today list with cadence chips

Start with a 7-day free trial.

No charges until your trial ends. Cancel anytime from the customer portal.

Monthly
$50
per month · 7-day free trial · cancel anytime
  • Unlimited creator search across YouTube, Instagram, TikTok, X, LinkedIn
  • Customizable AI fit score — any criteria you can name and measure
  • Built-in CRM: status pills, medium tracker, follow-up cadence
  • Templated outreach per channel + Instagram DM auto-composer
  • Customizable analytics — 7 default KPIs, 30+ custom metrics
  • Live in-app support — message the team without leaving the app
  • CSV / Excel export — your data, anytime
Start 7-day free trial
Annual · Save 17%
$500
per year · 7-day free trial · 2 months free
  • Everything in Monthly
  • Two months free (paid annually)
  • Priority support
  • Early access to new features
  • Custom scoring presets
  • CSV / Excel export — your data, anytime
Start 7-day free trial
Teams
Custom
for teams & agencies · request a demo
  • Everything in Annual
  • Seats for your whole team
  • Shared pipeline — assign leads to teammates
  • Centralized billing
  • Hands-on onboarding
Request a demo
Talk to us

Questions, or want a team demo?

Send a note and we'll get right back to you. Already a member? You also get live support inside the app.